We can’t downplay the importance of controversies in terms of increasing awareness and subsequent financial rewards in the entertainment industry. This has been the case over time.
Around the world, it’s pretty much same thing. And other than the issues which escalated between late American hip hop legends 2pac and Notorious BIG, it’s been something of a thrill seeing celebs and entertainers face off every now and then.
The benefits are always evident as far as entertainment is concerned.
Corporate clients feed off the publicity. The media rides on this and the end product is a manic rush from the audience to feast on whatever the entertainers in question dish out.
It is a win-win situation for all parties involved, even though we can’t dispute that at the end of the day one party gets the bigger size of the cake than the other.
But it’s a massive feeling overall.
Many recall the widely-publicized situation between Nigerian pop star Tiwa Savage and her ex-husband Tunji ‘Tee Billz’ Balogun in April, 2016 and the aftermath of it all.
Through the situation, her social media game was on top of things as she maintained an impeccable silence through it all, only addressing the core of the issues via an all-revealing interview with Azuka Ogujiuba of This Day newspaper.
Insiders say her finances soared afterwards as well as she managed the situation in fine style.
Well, from our end we saw an Instagram verification of her account, a renewed assurance from Pepsi on still being interested in her whatever the case and then a fairly successful US tour in promotion of her current album, RED.
Also, Jay Z came into the picture and provided her a solid base with which to further launch her music into global space with Roc Nation.
It’s been all round goodness for the 36-year-old mother of one.
And so has it been in many other cases. The financial returns and overall renown have been decent on the back of controversies and face offs, more often than not.
But then again, some celebrities fail to maximize the situation and the attention it brings their way. In such cases, there’s really no one to blame than the entertainer’s management and team of publicists.
Controversies in entertainment have existed for as long as we can recall.
In Nigeria, we remember rapper Rugged Man and his issues with Eedris Abdulkareem and consequently Kennis Music in the early 2000s.
We also remember Rugged Man and Mode 9 which led to several diss songs, the situation between the Plantashun Boiz in 2004, KC Presh, Eldee The Don and Freestyle and the epic, era-defining fall out between Don Jazzy and Dbanj in 2012.
In between all of this, Rugged Man fell out yet again with singer 9ice, prompting criticisms from various divides and earning himself the tag of ‘most controversial’ indigenous hip hop artiste in maybe the history of the genre in Nigeria.
All of these put together helped define an era, shape the industry and put us right on the cusp of global dominance directly or indirectly.
Having established that controversies are somewhat important, with a measured dose of course, we run you through 15 of the biggest ‘beefs’ in 21st century Nigerian entertainment seeing as there’s been a bit of confusion as to what really is and what isn't.
That said, in no particular order, here's 15 of the most unforgettable ‘beefs’ in Nigerian entertainment:
1. Plantashun Boiz
2face (now addressed as 2baba), Faze and Blackface formed one of the biggest music groups in Nigerian music broke up in 2004 over several undisclosed issues leading to solo careers that saw only 2baba succeeding overall.
2. Rugged Man and Eedris Abdulkareem
Both hip hop veterans fell out after Rugged Man attacked the latter, criticizing his style of hip hop and more.
3. Eldee The Don and Freestyle
Formerly label mates, both artistes fell out after years of thin-veiled jabs and innuendos. It all took shape after Freestyle released the song Braggin Rights with Blaise. Eldee responded to this with a diss song even though they have both denied on numerous occasions that there's an issue between them.
4. Mode 9 and Rugged Man
Mode 9 and Rugged Man fell out following differences in style of music with Rugged Man maintaining that Mode 9's style of music wasn't created for the Nigerian audience, and Mode on the other hand maintaining that he was "keeping it real" as real hip hop should be.
5. 2shotz and Big Lo
The duo fell out following several irreconcilable differences after establishing themselves as a superb force together musically with the monster hit song, Delicious.
6. Rugged Man and 9ice
Both musicians had issues after 9ice alleged his wife cheated on him with a close friend, the friend being Rugged Man. The allegation stuck for some time as 9ice's marriage with Tony Paine eventually crashed. However, 9ice has come out to apologize for his comments and insinuations back then, saying Rugged Man was never guilty of the allegations.
7. Olamide and Don Jazzy
In January 2016, Olamide and Don Jazzy fell out after the former got on stage at the Headies awards and threw a tantrum. He later went on social media to call out the Mavin head honcho in a set of tweets after which he reportedly apologized to both Don Jazzy and the organizers of the Headies.
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8. Tonto Dikeh and Toyin Lawani
Both ladies were embroiled in a social media 'feud' of sorts after Lawani accused Dikeh of wrongfully giving Jeremiah Ogbodo aka Swanky Jerry credits for her styling and even threatening to sue.
9. Stella Damasus Doris Simeon
Both Nollywood stars fell out after Simeon's marriage to Daniel Ademinokan crashed and Damasus went ahead into a romantic affair with him.
10. Don Jazzy and Dbanj
In 2012, both music heavyweights dissolved the iconic Mo'Hits Records owing to several undisclosed reasons.
11. Wizkid and Skales
Formerly signed to EME Records under Banky W, both artistes feuded publicly via social media rants after Skales accused Wizkid of not supporting his career despite having helped him write some of his hit songs.
12. Kcee Presh
As with many other Nigerian music groups, the duo broke up after they couldn't work together anymore. Following this, Kcee went on to attain even greater success with 5 Star Music.
13. Don Jazzy and Wande Coal
After Mo Hit dissolved in 2012, Wande Coal stuck with Don Jazzy under the new Mavin Records imprint but things went wrong eventually between them leading to a social media face off.
14. Wizkid and Dammy Krane
Both artistes fell out in early 2016 leading to a nasty club fight during which champagne bottles were allegedly thrown about in the air. Dammy Krane got injured as a result but the issues appear to have been resolved.
15. Wizkid and Davido
While both have denied any rifts, insiders maintain they are both at loggerheads following several undisclosed reasons. In recent times however, they have both denied having issues of any sort.